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· 3 min read
Tendai Chitapi

The Importance of Packaging In Determining Quality and Price

In our efforts to get a deep understanding of the fresh produce value chain, and how we can optimise it with our innovation, we engage with buyers just as much as we engage with farmers. And as much as farmers share the experiences and challenges they face with markets, we have also gained many important insights about what buyers are looking for and what matters to them.

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