In our efforts to get a deep understanding of the fresh produce value chain, and how we can optimise it with our innovation, we engage with buyers just as much as we engage with farmers. And as much as farmers share the experiences and challenges they face with markets, we have also gained many important insights about what buyers are looking for and what matters to them.
Mixed Vegetable Farming as a Strategy for Smallholder Farmers*.
As many of you know, in addition to being a Co-Founder of Kuronga, the journey of building this platform inspired my wife and I to get into farming ourselves. In our second year of farming, we have adopted a mixed farming strategy, focusing on a mix of higher value vegetables after having solely grown spinach (how we in South Africa refer to Fordhook Giant Swiss Chard) in our first year.
Tendai explains why we founded Kuronga and how this journey has shaped our understanding of how farming works. Kuronga has also reshaped how we live as founders, watch to find out how.